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WordPress 摘要手册:What, why, how, tips and plugins

2010年6月27日 没有评论

据说WordPress摘要这块操作几乎是每个新手都会问的问题,我也不例外,从百度到Google都搜了,就是不知道用什么插件好,有些方法需要改几个文件,我觉得比较暴力,有些插件也需要改文件,我觉得插件没做到完美,呵呵。直到看到这篇文章,才顺利解决了这个问题。我这里大概翻译了一下,希望对E文不好的筒子们有所帮助。翻译的如果有问题请直接拍砖。

The manual Excerpt in WordPress: What, why, how, tips and plugins

WordPress excerpts, which are not excerpts in the common sense of the word, make a WordPress site easier to browse and its content easier to discover. When also used as META descriptions, good excerpts bring more and better traffic from search engines.

非常精炼准确的摘要使WordPress 网站易于浏览,内容易于发现。当优质的摘要作为 META 描述会带来更多、 更好的搜索引擎流量。

This article looks into the WordPress Excerpt and explains how to use it.

这篇文章针对 WordPress Excerpt ,解释如何使用它。

CONTENTS

  1. What is the WordPress excerpt
  2. Why write excerpts in WordPress
  3. How to write excerpts
  4. WordPress Excerpt Editor
  5. Excerpts as META descriptions
  6. Notes, Miscellaneous
  7. Links

1. What is the WordPress excerpt

The excerpt in WordPress is a short summary of a post. It is written by hand and it can replace the full post in places where a summary is preferable.

WordPress 摘要是一篇文章的简短总结。它是用手写的,可以在总结更可取的地方替换整篇文章。

Or, as the Excerpt box in WordPress 2.7 2.8 says:

Excerpts are optional hand-crafted summaries of your content. Learn more about manual excerpts.

或者,在WordPress中作为摘要框所描述的:摘要是您文章可选的手工制作的内容梗概。

In other words, the WordPress excerpt is not an excerpt in the common sense of the word; it is not a part taken from a post but an extra piece of information added to a post, in the same way that tags are added. And, like tags, it is optional. To add an excerpt, you simply write one in the Excerpt box, right under the post editor:

换言之,在 WordPress的摘要不是普通意义上的词语引用,它不是从文章中拿出的一部分,而是添加到文章中的额外的信息,就像给文章添加标签一样。而且,像标签一样是可 选的。 要添加一个摘要,只需写在文章编辑器下的摘要框中:

但何必写摘要呢?

2. Why write excerpts in WordPress

Because of what happens if you don’t!

The following assumes a WordPress theme that displays excerpts in search results and in author/category/date/tag archives. Not all themes do. For a solution, see WordPress Excerpt Editor, on which more in a while.

因为如果你不写,将会有一些问题!

以下假设一个WordPress主题在搜索结果、作者/分类/日期/标签 档案中显示摘要。并非所有主题都这么做。作为一个解决方案,我们一会将更多的介绍 WordPress Excerpt Editor。

2.1. Archive pages and search results

Let’s start with an example:

Say that you search for minimalist+wordpress in this site, op111.net. Among other results you’ll get “Five clean, minimalist themes for WordPress”, along with a brief description:

Five good WordPress themes examined and compared: Basic2Col, Moo Point, Sandbox, Simplish, and Thematic.

让我们从一个实例开始:

比如你在op111.net这个网站搜索 minimalist+wordpress . 在搜索结果中你会得到 “Five clean, minimalist themes for WordPress”,以及简要说明:

五个好的WordPress主题研究和比较:Basic2Col, Moo Point, Sandbox, Simplish, and Thematic.

Which is the excerpt I wrote. If I hadn’t written one, the first 55 words of the review (that is, the automatic excerpt) would be displayed instead:
这是我写的摘要。如果我没有写,摘要将被该篇文章的前55个字代替:

UPDATED 2009-02-13. I recently decided to look for a good minimalist theme for op111.net. I did not expect it would be an easy search, and, in a sense, it wasn’t. (Partly because WordPress had been going for some time without a central repository of themes. Now there is one, but it is still young.) […]

Which one is better for a list of search results? I agree!
哪一个对于搜索结果来说是最好的?
The drawbacks of the automatic excerpt are obvious, but let me enumerate them for the sake of argument:

1. The beginning of a piece is usually an introduction, not a summary.
2. Even if it is a summary, 55 words are too many for a list of search results.
自动生成摘要的确定是显而易见的,但为了辩论,让我列举他们:

1. 文章的开始通常是介绍而不是概要.
2. 即便是概要,55个字对于搜索结果来说也太多了.

On the other hand, by writing a manual excerpt I was able to add a few extra pieces of information to the information provided by the title, and say all I wanted to say, in 13 words and 105 characters.

另一方面,通过写摘要我可以给文章标题添加一些额外的信息,并且用13个单词或者105个字符说所有我想说的。

Even if I the excerpt I wrote is not the best, it can be scanned instantly by the eye. Not only that: Since the other results have excerpts too, the results page is now more appealing and useful as a whole. And the same goes for archive pages—archives by date, category, tag, or author—since excerpts can be used there too. See, for example, Category “English” in op111.net

即使我写的摘要不是最好的,他也能被眼睛很快扫描到。不仅如此:由于其他结果也有摘录,结果页现在是更具吸引力和有用的整体。 存档页也一样 — — 按日期、 类别、 标签或作者档案 — — 因为内容摘要也可以用于那里。 查看例子, Category “English” in op111.net

So, in a sense, hand-written excerpts are good navigational devices: They help visitors find easier what they look for. Or, if that does not exist, they let visitors know, so that they don’t click back and forth in vain and get frustrated in the end.

所以,从某种意义上说,手写摘要是一个很好的导航装置:他们帮助访问者更容易找到他们想要的。或者,如果不存在访问者要找的,它们会让访问者知道,不会让访问者白白点击无功而返。

2.2. Result pages in search engines

Most interestingly, this navigational device can be used off-site too!

Let’s see an example again: Try this search on Google, Live Search, or Yahoo!. You’ll get something like:

更有趣的是,这个导航装置也可以用于离线状态!

再让我们一起看一个实例:在Google、Live Search、 Yahoo 尝试此搜索,你会得到如下结果:

It’s a typical SERP item: A title, a URL address and, right in the middle, a short description, which is exactly the excerpt I wrote!

这是很典型的SERP项:一个标题,一个URL地址,中部右侧有一个我写的摘要作为描述!

How did Live Search know about that? This text does not appear anywhere in the indexed page. Did Microsoft guess it in some way? No! The answer is simple:

In op111.net excerpts double up as meta descriptions.

如何才能让live知道这个?摘要文字不会出现在文章页面。难道微软猜到的吗?答案很简单:

在op111.net,有另一份摘要被作为 meta描述了。

Regularly, search engines compile the description of a result by putting together bits from the page. But if the page has a META description, and if they think it is a good description and relevant to the search query, they display that instead.

通常,搜索引擎靠整理来自页面的段落来编写搜索结果的描述。但是如果该页面有META描述,并且如果他们认为是一个好的描述且和搜索条件相关,那么他们就会显示它。

This means that, to a certain degree, META descriptions let you control how your content is described by search engines. And if a description is good, people are more likely to click on the link.

More on WordPress excerpts as META descriptions in Part 5.

这意味着,在一定程度,META描述可以让你控制你的内容如何呗搜索引擎描述。如果是一个好的描述,人们更有可能点击连接。

2.3. Summing up the Whys

  1. Manual excerpts help visitors navigate a site easier and find good results.
  2. Manual excerpts can double as META descriptions, which are frequently used by search engines to describe search results. In this way, good excerpts increase and improve traffic from search engines.
  3. Therefore, you should write excerpts by hand!
  1. 手动摘要帮助浏览者更容易访问网站,找到合适的结果。
  2. 手动摘要可以单独作为META描述,常常被搜索引擎用来描述搜索结果。这样,好的摘要就可以从搜索引擎增加流量。
  3. 因此,你应该手动撰写摘要!

3. How to write excerpts

You should be convinced by now: You’ll never hit Publish again without writing an excerpt first! But how to write one?

你现在应该相信:你永远无需先写摘要然后再次发布!但是如何写摘要呢?

Writing good excerpts/summaries is not simple—it’s something of an art. Writing a decent excerpt, however, only takes common sense: What is the excerpt for? What is its purpose? Answering this question will show us what the excerpt must be like.

写好摘要并不简单-它是一门艺术。但是写一个体面的摘要,仅需要一些常识:摘要是针对什么的?其目的是什么?回答这些问题将告诉我们摘要应该写成什么样子。

PURPOSE OF THE WORDPRESS EXCERPT

To help readers tell at a glance if a page is what they look for.

WordPress摘要的目的:帮助读者一目了然的判断一个页面是否是他们寻找的。

So, to do that, the excerpt must be:

CHARACTERISTICS OF THE EXCERPT

  1. Brief
  2. Informative

所以,为达到这种目的,摘要必须满足如下特征:

  1. 简洁
  2. 信息化

3.1. How brief

As brief as possible! My rule is to write no more than 160 characters, partly because I use excerpts as meta descriptions too (see Part 5 for that). For English, 160 characters is 25 to 30 words. It may seem little but it’s not, for two reasons:

尽可能简短!我的原则是不超过160个字符,部分原因是我也将摘要作为META描述(详见第五部分)。对于英文,160个字符相当于25到30个单词。这可能看起来很少,实则不然,有两个原因:

First, the excerpt is always displayed along with the title. So, for the purpose of offering a summary description these two are a set: title + excerpt. Assuming that a title should be no longer than 70 characters and that the average word length is 5 letters, we have:

第一个,摘要经常和标题一起显示,所以为了提供总结描述的目的,标题和摘要形成了一个集合。假设一个标题不超过70个字符,并且一个单词平均长度为5,我们有:

( 70 + 160 ) ÷ ( 5 + 1 ) ≈ 38

That’s thirty-eight words in sum! You can almost write a short story in 38 words! 🙂

总共有38个单词!你都可以用它们写个小故事了:-)

Second, you can say lots of things in 160 characters if you follow good practice. Not only that, but your excerpts will be better as a result:

第二个原因,你可以通过好的方法用160个字符说很多事情。不仅如此,但你的摘要会作为一个更好的结果:

TIPS FOR CONCISE EXCERPTS/SUMMARIES

  • Prefer short words. E.g., write “use”, not “utilize” (unless you mean “utilize”).
  • Prefer simple constructs. E.g., say “because”, “since”, or “as”, not “due to the fact that”.
  • Prefer verbs to abstract nouns. Abstract nouns are longer and less lively (and also lead to lengthier and clumsier constructions).
  • Use adjectives and adverbs sparingly. Does that adjective really need an adverb to qualify it?
  • Read over to remove needless words.
  • Read over again.

简明摘要的一些提示:

  • 尽量使用短单词,比如,使用 “use”,不用 “utilize” (除非你本意就是 “utilize”).
  • 尽量使用简短的句型, 比如,用“because”, “since”, 或者 “as”, 而不是用“due to the fact that”.
  • 尽量用动词而不是抽象名词.抽象名词很长并且不生动 (还会导致更长 和笨拙的结构).
  • 尽量少用形容 词和副词 . 形容词真的需要一个副词去修饰他吗?
  • 重复阅读去掉不必要的单词.
  • 再次阅读.

3.2. How informative

As much as possible! The rules I try to follow are two:

尽可能多的,我试着遵循两个规则:

First, be honest. Try to summarize the content accurately and objectively and do not write aggresively promotional copy. Imagine a friend asked you about the page. How would you describe it to them? Use the same description as your excerpt.

第一,必须诚实。尽量准确、客观的总结内容,不写过渡促销的副本。想象一下,如果一位朋友问你这个页面,你将如何描述给他们?用相同的描述作为你的摘要。

Second, complement the title. Since the excerpt is always displayed along with the title, there is no reason to repeat what the title says. Of course, some repetition is unavoidable and may also be useful, e.g. for emphasis, but, other than that, try to complement the title and to add to it.

第二,补充标题。因为摘要经常和标题一起显示,所以没有原因去重复标题说的。当然,有些重复在所难免,并且也是有用的,比如为了着重强调,但是除了强调,尽量补充标题。

TIPS FOR INFORMATIVE EXCERPTS/SUMMARIES

  • Describe honestly and accurately. As if you were describing to a friend.
  • Complement the titlein any relevant aspect; things like:
    • Amount. Simply add more information.
    • Scope. E.g., give the general context for a specific title.
    • Tone. E.g., write a serious excerpt to balance a playful title.
    • Variety. E.g., if a title word has a common variation, use that variation in the excerpt. (To facilitate humans, not to trick machines!)
  • Write excerpts last. Then you have a better overview.
  • Revisit you excerpts. Even if you got everything perfect the first time, other things may have changed.

信息化摘要的一些提示:

  • 描述精确诚恳,就像跟一个朋友叙述一样。
  • 在任何有关方面补充标题; 比如:
    • 量上, 只需添加更多的信息。
    • 范围。 例如,给一个特定的标题加一般的上下文说明。
    • 语调。 例如,写一严谨的摘要,以平衡顽皮的标题。
    • Variety. E.g.,if a title word has a common variation, use that variation in the excerpt. (To facilitate humans, not to trick machines!)
  • 最后写摘要,那样你有更好的全局观.
  • 重温你的摘要. 即使第一次你把所有事情做的尽善尽美,还是会有些事情有可能被改变了.

To recap, when writing WordPress Excerpts try to be, as much as possible:

  1. Brief
  2. Informative

Let’s see some tools now.

总的来说,当撰写WordPress Excerpts时,尽可能的按照:

  1. 简明扼要
  2. 信息丰富

下面,让我们一起看一些工具。

4. WordPress Excerpt Editor

A default WordPress setup offers one tool to manage excerpts: the Excerpt box. If you are serious about excerpts, you need more. Fortunately, even though the WordPress Excerpt is underappreciated, there are quite a few good plugins for managing excerpts. Part 5 suggests a couple that generate META descriptions from excerpts, while the Links at the end include a couple more.

WordPress的默认安装程序提供了一个工具来管理摘要:摘录框。如果你对摘要很认真,你需要更多。幸运的是,即使是被低估的WordPress的摘要,也有不少好插件管理摘要。第5部分推荐一个从摘要生成META描述的插件,而在最后链接包括更多。

This part looks at one plugin for excerpts that, in my estimation, offers the most general usefulness:

这部分我们关注一个摘要插件,在我看来,它提供了最常规有效的功能:

WordPress Excerpt Editor

WordPress Excerpt Editor does what its names implies and much more. It is essentially an excerpt manager. Among other things, it lets you:

  • 迅速添加、编辑摘要
  • 给页面添加摘要
  • 控制摘要的样式
  • 在索引页(查询结果、归档标记等等)显示摘要而不是整个文章。
  • 在首页显示摘要而不是整个文章。

If you need to add excerpts retrospectively to a large number of posts, or simply edit a large number of excerpts, Excerpt Editor brings all excerpts, empty and filled-in, together in one place, so that you can edit or add excerpts one after the other. For posts with no excerpt, it shows the first 70 words, to help you start. Once you are finished with an excerpt, you click Save and it goes to the next:

如果你学要给很多文章追加摘要,或者同时编辑很多摘要,Excerpt Editor会把所有空的、已添加的摘要放在一个地方,所以你可以一个接一个的编辑或者添加摘要。对于没有摘要的文章,默认显示前70个单词,来帮助你开始。一旦完成了摘要,点击保存就会自动跳转到下一个:

It also lets you add excerpts to WordPress pages, which is not possible without a plugin.

If you only need Excerpt Editor for these two features—adding/editing post excerpts and adding/editing excerpts to Pages—, you can deactivate it when you finish and reactivate it the next time you want to add or edit a large number of excerpts. (This is how I use it at present.)

如果你仅仅用Excerpt Editor来完成添加、修改文章摘要的功能,你可以在使用完后禁用它,下次需要的时候在启用。

The extended functionality of Excerpt Editor, beyond adding and editing excerpts, is too wide to go over here. There is one feature, however, that can be essential for what we discuss. This is “Replace Posts”:

Excerpt Editor的扩展功能“Replace Posts”:

If your theme does not support excerpts, or supports excerpts poorly, “Replace Posts” lets you define where to show excerpts instead of full content. You can even have the homepage display excerpts but show the latest post in full.

如果你的主题不支持摘要,或者支持的不好,“Replace Posts”可以让你定义那里用摘要替换全文。你甚至可以让首页除了最新文章全部显示外,其他都显示摘要。

5. Excerpts as META descriptions

5.1. What is a META description

The language in which most webpages are written is HTML or its cousin XHTML. A META description is an optional set of data in the head of an (X)HTML document that describes the content of the document. “META” means that this set of data is metadata or meta-information; that is, data about data, or information about information: about the information in the document itself.

大部分网页都是用HTML或者XHTML编写的。一个META描述是一个(X)HTML文档头部可选的描述文章内容的数据项。“META”意味着一组元数据或者元信息;也就是文档中关于数据的数据,关于信息的信息。

A basic XHTML document with a META description looks like this:

一个基本的含有META描述的XHTML文档:

Click to see how this document appears in a web browser.

Unlike the title of a page and the text in the body, the META description is not displayed by web browsers. Browsers understand it, however, as do web crawlers, the programs search engines use to browse the web automatically and index web pages.

META描述不像文章的标题以及正文一样显示在浏览器中。但浏览器理解它,,浏览器用来自动浏览以及索引网页的网页爬虫也一样。

When search engines were still young, in the early days of the commercial Web, they used to rely on this description, as well as on the “keywords” meta element, to understand what a page is about and how relevant it is to a query. As a consequence, description and keywords were abused to senselessness by webmasters. Search engines, at least the ones that matter, don’t do that any more. They do not use description and keywords for indexing and ranking. However, they still use description, very frequently, for what its original purpose was: Description!

早期的搜索引擎,非常依赖META描述以及META“关键字”去理解网页是关于什么的以及和哪个查询条件关联。结果,描述和关键字被站长们滥用以欺骗搜索引擎。最后搜索引擎不在把他们作为索引和排序的依据。然后他们依然很频繁的使用描述作为最原始的目的:描述!

The reason why search engines are interested in the meta description is the same reason why web authors should use it. The Official Google Webmaster Central Blog explains:

The quality of your snippet — the short text preview we display for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL. […]

We want snippets to accurately represent the web result. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics. Keep in mind that meta descriptions comprised of long strings of keywords don’t achieve this goal and are less likely to be displayed in place of a regular, non-meta description, snippet. And it’s worth noting that while accurate meta descriptions can improve clickthrough, they won’t affect your ranking within search results.

SOURCE: Raj Krishnan, Google Snippets Team, in Improve snippets with a meta description makeover, 27 September 2007.

Considering the source of the quotation, I don’t think I need to add anything. — I’ll just cite one more example of search results:

Searching for “clean minimalist themes” in Google returned, among other results, two op111.net pages. Both have meta descriptions. Google seems to think that the descriptions are descriptive enough and relevant enough to the search query, so it uses them. If these pages did not have meta descriptions, Google would make descriptions by extracting relevant bits from the content and putting them together.

5.2. Using WordPress excerpts as META descriptions

You can write meta descriptions in WordPress by using a plugin. But if your posts already have excerpts, there is no reason to do that. Since the WordPress excerpt and the HTML meta description are about the same in purpose, you can use your excerpts as meta descriptions!

In the WordPress logic, this is simple. In the same way that, for example, we instruct tell WordPress to get the post_title of a post from the database and use it as a title for that post, we can tell WordPress to get post_excerpt and use it as a meta description (in addition to using it as an excerpt). Only we can’t do that in a default setup. We need a plugin. Here are two for you:

Platinum SEO

Platinum SEO Pack does this automatically. Once you install it, all posts with excerpts will also have meta descriptions. You don’t need to do anything else. (The same is true for All in One SEO Pack, on which Platinum SEO is based.)

If a post has no excerpt, Platinum SEO will use its first 160 characters as a meta description. This is the option “Autogenerate Descriptions”, which is enabled by default:

My advice is to disable “Autogenerate Descriptions”. If you have posts without excerpts, let the search engines piece together descriptions for them. They do a better job.

If you want to use a meta description different from the excerpt for a particular post, go to the post editor and write one in the SEO Platinum Pack box, in the Description field.

Headspace2

HeadSpace2 allows much finer control of the head of (X)HMTL pages and can do that and much more, but does nothing by default. (That’s one reason why it is among my favourite WordPress plugins.) Setting it to generate meta descriptions from excerpts is easy:

  1. Go to HeadSpace Settings › Page Settings
  2. Click to edit the Posts & Pages section
  3. Type %%excerpt_only%% in the Description box
  4. Save your changes

This tells HeadSpace2 to generate meta descriptions for posts and pages that have excerpts.

To use a meta description different from the excerpt for a particular post or page, simply go to the page/post editor and write a meta description for that page or post:

Last, HeadSpace trims meta descriptions to 150 characters. You can change this value in HeadSpace Settings › Page Modules › Page Description. (I use 168.)

Themes that generate META descriptions from excerpts

If WordPress plugins can take an excerpt and use it as a meta description, so can WordPress themes. One theme that does this is Hybrid:

Another is Thematic. Thematic does this by default and, since version 0.9, does it the smart way too: It makes meta descriptions only for posts that have a manual excerpt.

5.3. Length of META descriptions

Since META descriptions are written for search engines, what matters here is what search engines do. At this writing (February 2009), Google seems to use up to 160 characters to describe search results, Yahoo! up to 170, and Live Search up to 180:

LENGTH OF DESCRIPTIONS (SNIPPETS/ABSTRACTS) IN SEARCH ENGINES IN FEB 2009

  • ≤ 160 characters in Google
  • ≤ 170 characters in Yahoo!
  • ≤ 180 characters in Live Search

So, if you want your descriptions to be displayed in whole when picked up by search engines, do not exceed 160 characters. For English, that’s about 25–28 words.

For a quick check-up of your meta descriptions, you can use the Diagnostics tool in Google Webmaster Tools. It will tell you whether you have too long, too short, or duplicate descriptions, how many of each, and it will point you to the pages that need attention:

6. Notes, Miscellaneous

6.1. Excerpts for Pages

WordPress supports Page excerpts internally (the database field is the same as for posts: post_excerpt) but offers no means to add excerpts to Pages from the administation panel. WordPress Excerpt Editor makes no such distinction and lets you add excerpts to both posts and pages. If you create pages often, another plugin you may find useful is PJW Page Excerpt: It adds an Excerpt box to the page editor, same as the Excerpt box of the post editor.

6.2. Teasers

The “teaser” is another useful device of WordPress, which is often confused with the Excerpt. You make a teaser by inserting the more tag in a post. (The More button is to the left of the spellchecker.) Then, the part above the more tag becomes a “teaser” and is displayed by default on the front page in lieu of the full content, along with a Read More link.

The relation between the Teaser and the two Excerpts, manual and automatic, is this: When a post has no manual excerpt, WordPress looks for a teaser and uses that instead. If the post has no teaser either, WordPress uses the first 55 words as an excerpt.

6.3. That’s it!

The WordPress Excerpt is a narrow subject but rather confusing for it scope. I tried to make some sense of it by focusing on what seemed essential to me and without going into too much detail. If you think there is still too much detail, or not enough detail, leave a comment to say so. If you are still perplexed about the excerpt that’s not an excerpt, please ask. In any case, feel free to say what you think. Your contribution is appreciated.

Thanks for reading!

δκ

7. Links

7.1. General

Template Tags/the excerpt
Documentation for the function the_excerpt() in the WordPress wiki.
Wanted: Excerpt Exacter
“I need a WordPress plugin that won’t let me publish a post until I’ve filled in the excerpt field. Anyone got one?” By Eric Meyer. — 2009-10-05: See Autofields below.
WordPress Now Available (v0.70)
Release notes for the first public release of WordPress, v0.70, in May 2003. The Excerpt is among the highlighted features: “Manual Excerpts — This allows you to handcraft summaries of your posts to appear in your RSS feed and other places.”

7.2. WordPress plugins for excerpts

All plugins below can be installed from the WordPress Dashboard: Go to Plugins › Add New, look up the plugin name, and click Install.

Advanced Excerpt
Tweaks the excerpts that WordPress generates automatically when the Excerpt field is empty.
Autofields
Autofills the Excerpt field (optionally) and also warns about missing excerpt (optionally).
HeadSpace2
Powerful metadata manager for WordPress. Can be used for SEO and for much more!
Platinum SEO Pack
A WordPress plugin for easy search-engine optimization. (Based on All in One SEO Pack.)
PJW Page Excerpt
Adds an Excerpt box to the page editor, same as the one in the post editor, to add excerpts to pages.
WordPress Excerpt Editor
An excerpt editor, formatter, and manager for WordPress.

7.3. “description” META element

Google’s Search Engine Optimization Starter Guide
Good concise (22 pages) SEO guide in PDF format, by Google. It has a section on the “description” element.
Google Webmaster Tools
A set of useful tools by Google. Among other things, they analyze your META descriptions and tell you if there is anything wrong with them.
Making the Most of Meta Description Tags
How to write good meta descriptions, by Rand Fishkin at SEOmoz.
Video: anatomy of a search snippet
Matt Cutts of Google explains on video how descriptions are generated in Google results. (English and Korean captions available.)

Changes

2009-10-05
Added Autofields to list of plugins for excerpts.
2009-06-14
Corrected: Platinum SEO and All in One SEO cut meta descriptions at 160 characters, not 150.
Several other edits.
2009-03-03
Added Thematic to themes that generate meta descriptions.

RELATED

—-To Be Continue.

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